About This Project
After many years of work together client asked me to create a new brand for their company. As it is a mobile app to help buying vehicles in a safe way, and without cash, the new brand had to radiate stenght, safety but simpliness. Besides the fresh overall style, the logo and some key elements had to stay to give enough anchors for old clients. Colors, fonts and iconograhpy changed totally and I dropped all photos, as it was a strong part of the new brand. The first appearance of the renewed CashSentinel was their official website. Then, based on the process we are over, more graphics used the new identity.