Myth #01: the homepage is the most important page
It is rare that a new visitor types your domain and check your homepage first. Website statistics show the trend that homepage has less traffic comparing to the other pages on the website.
Searching for information on Google will give a direct link to an article, to a ’services page’ or to FAQ. Ads and call-to-actions will probably redirect us to a product or services related landing page, or to a special sale. Suggested posts in social media feed will lead us to blog posts or related comments after an article. When we are a new visitor on a site, the homepage is only interesting until the moment we decide to stay and read more, subscribe to newsletter or hit the CTA. Next time the browser history or just our memory will help to navigate to the page we are interested in – with skipping startpage.
As a website designer I can say it’s far not enough to create a homepage and an inner page template to cover all type of content with optimal layout and aesthetic. The benefit of this fact is that you don’t need to show everything on one page. Moreover, linear flow of content is the best. Forget noisy sidebars with tons of links and buttons which navigate us to somewhere else. Every single page (including homepage) needs one purpose, one call-to-action button in the focus. Using more thematic pages with no brainer call to action buttons (without the sales feeling) will improve user experience. Keep the content area clear and make an easy to use navigation to other pages of your website.